Amorim's Fatal Mistake? Taking On The Executives and an Unassailable Leadership Class

Itbecame clear Ruben Amorim endured losing against lower-league opposition. He weathered an important European final against one of the worst Tottenham teams in living memory. He withstood home defeats to domestic rivals, finishing 15th, the tactical inflexibility, squandering the team's most promising homegrown talent, the 32% win rate, labeling the squad the worst the club has ever seen. But there was a single opponent against whom the Portuguese coach was not permitted to dance. You come at the sporting director, and you best not miss.

Unfortunately, like many a top-flight defender in Blackburn’s championship campaign, the coach came at the executive and appears to have missed. Even the most distracted of readers will notice the paradoxical situation: a coach who often railed at his players for failing in one-on-one duels crumbling when confronted by the white heat and formidable presence of a the Premier League’s most feared football executives.

In truth, this entire bruising episode appears to portray Jason Wilcox in a different perspective. Perhaps it might have been tempting, given his nine months of experience with the Saints, to view him as merely a drudge in the United exoskeleton: a man who owed his position as much to his friendship with his former boss a fellow executive as any demonstrable skill. How wrong everyone was. In brilliantly outmanoeuvring the club's celebrated manager, just as he bested the hapless Dan Ashworth before him, he has demonstrated as one of the sport’s strategic masterminds: a tactical intellect that United’s mid-table rivals are now rightly wary.

The Tactical Conflict Regarding Formation and Philosophy

For example, it was the director who having been part of the leadership that appointed the rigid 3-4-3 advocate Amorim originally, played a key role in attempting to convince Amorim to ditch his beloved 3-4-3. Naturally, these pleas met a certain resistance. However, such directives carry more weight when delivered from the mouth of a man the unimpeachable football pedigree of Jason Wilcox, a veteran of international appearances and a contributor to a championship team from 31 years ago.

Maybe eventually Jason Wilcox might agree to outline his reasoning publicly. Maybe one day he might be asked regarding why the coach is departing with a full payout, without any penalty clause activated. The director speaks rarely in public, and with very good reason. The real thinkers in football – individuals such as him – simply operate on a plane exceeding our mundane comprehension. If he ever did speak, most likely all we would hear would be high-frequency signals and four-dimensional whirring. Wanting is not equivalent to being ready to comprehend it.

The INEOS chief reportedly suggested playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly suggested utilizing the attacker at right wing-back. Photograph: Getty Images

An Ultimate Power Behind the Throne

But of course, in training our focus on the sporting director we are obscuring the true genius behind the modern United throne. The director is, after all, simply carrying out the directives of his superior the billionaire owner, who in private has made very clear his preference for a four-man defense. It is reported, the owner has also proposed deploying the forward in a wing-back role. The owner is eager for United to adopt analytics and analytics. According to ESPN, during a leadership summit early in his investment, he announced that the team's approach to football “shall be determined in this room”.

Ultimately, Ratcliffe is an expert in these intricate football matters, leveraging his background in petrochemicals and sailing. Most importantly he is incredibly rich, and it is known, the wealthy are superior: more perceptive, sagacious, more tactically astute, fundamentally superior. Who else would you trust to oversee a strategic plan of cost-cutting, the construction of a modern arena that looks similar to an abstract design, the acquisition of Benjamin Sesko?

A Modern Football Hierarchy: Directors Over Coaches

This is a trend we are increasingly seeing at the elite levels of the game. For decades, teams mistakenly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – players themselves. Maybe previously feasible for a young, innovative manager with ideas and energy to join a club and implement their plan supported to fruition. Yet how many companies have such individuals established? What number of large-scale layoffs have they managed? Better by far to place genuine authority where it rightly belongs: the executive class, the casually dressed executives, the guys with the jaw-dropping LinkedIn profiles. It is wiser to decide the strategy by the directors and hire a coach who can tailor their offering to suit. If managers were formerly chefs, they are now more like Deliveroo drivers: not really creating the product, yet finally accountable if it arrives cold or leaks out to meet standards.

Nowadays, their job has become less about defining the vision and more about selling it: the receptionist of the operation, the public face for a club they have minimal power to influence. A coach at Chelsea takes a squad of literal children into Europe and secures two medium-sized trophies, and essentially gets sacked for talking. A manager at Celtic sees his reputation ruined whereas the people who hired him live to blunder indefinitely.

A Neoliberal Game: Accountability Only for the Coaches

And possibly in a small way this is simply corporate governance at work: the rise of a gilded overclass who can never be wrong, whose decisions are always sacrosanct, whose mistakes can invariably be resolved by sacking without explanation. Appoint the system coach only to fire them for using too much that system. Bring in the project manager and later discard them for taking excessive time. And most importantly be grateful; for the incremental increases in ticket costs, for the latest player acquisitions, for the reality that the adults – however well qualified – remain in control.

Matthew Strong
Matthew Strong

A tech strategist with over a decade of experience in AI and digital transformation, passionate about simplifying complex innovations.